https://anarugina.com portfolio Thu, 22 Aug 2024 13:07:58 +0000 https://anarugina.com en https://anarugina.com/about Thu, 02 Feb 2023 14:32:30 +0000 portfolio https://anarugina.com/about Hey there!I create visual identities, publications, posters, and other designs that stand out while staying close to the purpose. I enjoy working less conventionally and experimenting.&nbsp; I am a good communicator and pay attention to the storytelling behind the projects I'm involved in. My approach is research-based, practical, and conceptual. I wish to be involved in diverse projects and collaborate with other creatives to create long-lasting designs and further develop my skills. So feel free to contact me if you have something in mind!&nbsp; <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/61415e63180e8dd275aee5079d20907912d8ee67da8f750dce00bd88c4349a5b/Ana_Rugina.png" data-mid="238163708" border="0" data-scale="100" data-no-zoom data-draggable data-rotation="7.5" src="https://freight.cargo.site/w/900/i/61415e63180e8dd275aee5079d20907912d8ee67da8f750dce00bd88c4349a5b/Ana_Rugina.png" /> Work experience Graphic Designer 0to9Oct. 2024 - presentGraphic Designer Story StudioJan. 2024 - Oct. 2024 Visual Designer Service PointsSep. 2023 - Oct. 2024 Internships Graphic Designer Verve GroupMay 2023 - Aug. 2023 Motion Designer TomTomSep. 2022 - Feb. 2023 Graphic Designer Story StudioFeb. 2022 - Jul. 2022 Education Bachelor of Arts - BA - Graphic Design Willem de Kooning Academy RotterdamSep. 2019 - Jul. 2023Honors Program Graduate - RASL https://anarugina.com/Landing-page Wed, 21 Aug 2024 16:43:34 +0000 portfolio https://anarugina.com/Landing-page <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/030097f7bc4ac17695b72f7cec1178a87085c2210585514568a46a2c27b99233/13508141_a__26_.png" data-mid="216796904" border="0" src="https://freight.cargo.site/w/1000/i/030097f7bc4ac17695b72f7cec1178a87085c2210585514568a46a2c27b99233/13508141_a__26_.png" /> <img width="1017" height="677" width_o="1017" height_o="677" data-src="https://freight.cargo.site/t/original/i/e0ed4e834d4ab30220321bf211b3dcbec70b4d7f8f4411fa5e2049f22f31667b/Capture.JPG" data-mid="216739961" border="0" src="https://freight.cargo.site/w/1000/i/e0ed4e834d4ab30220321bf211b3dcbec70b4d7f8f4411fa5e2049f22f31667b/Capture.JPG" /> <img width="4493" height="2996" width_o="4493" height_o="2996" data-src="https://freight.cargo.site/t/original/i/79f8544f066be3e0c6d114f3503f5f32fdcd8b7c05423f4ca08c3e51452b6c17/5.png" data-mid="216797168" border="0" src="https://freight.cargo.site/w/1000/i/79f8544f066be3e0c6d114f3503f5f32fdcd8b7c05423f4ca08c3e51452b6c17/5.png" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/0fa6f963730076a72e4d52940a77b9482c9a56c8e410b5f0312b4717f14a80dc/35430185_8278009.png" data-mid="216797135" border="0" src="https://freight.cargo.site/w/1000/i/0fa6f963730076a72e4d52940a77b9482c9a56c8e410b5f0312b4717f14a80dc/35430185_8278009.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/90ff1f4a4a39a246c0b813bd448a4f59633f48a5915277c2cb34f81d8757be22/poster.jpg" data-mid="216739974" border="0" src="https://freight.cargo.site/w/1000/i/90ff1f4a4a39a246c0b813bd448a4f59633f48a5915277c2cb34f81d8757be22/poster.jpg" /> <img width="4493" height="2996" width_o="4493" height_o="2996" data-src="https://freight.cargo.site/t/original/i/a95816198daae47c24086f6c2ade7b65e8788d400766c15eea83dadaa27a8d8e/CW.png" data-mid="216797073" border="0" src="https://freight.cargo.site/w/1000/i/a95816198daae47c24086f6c2ade7b65e8788d400766c15eea83dadaa27a8d8e/CW.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e6a0ac38b8fe5aa7d6829cdb4c62cc5250a0c3414095a5cfdb0a0ea23c301e9d/YM.png" data-mid="216796918" border="0" src="https://freight.cargo.site/w/1000/i/e6a0ac38b8fe5aa7d6829cdb4c62cc5250a0c3414095a5cfdb0a0ea23c301e9d/YM.png" /><img width="3800" height="2533" width_o="3800" height_o="2533" data-src="https://freight.cargo.site/t/original/i/74907b59a87e6945f98d7f7ea0fdab62e1c63f1ded52c586d8432988a8da0fb7/new_mockup.png" data-mid="216797254" border="0" src="https://freight.cargo.site/w/1000/i/74907b59a87e6945f98d7f7ea0fdab62e1c63f1ded52c586d8432988a8da0fb7/new_mockup.png" /> https://anarugina.com/Perspectief-Herstelbemiddeling Wed, 15 Feb 2023 18:52:57 +0000 portfolio https://anarugina.com/Perspectief-Herstelbemiddeling Perspectief Herstelbemiddeling 2024, annual report <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/030097f7bc4ac17695b72f7cec1178a87085c2210585514568a46a2c27b99233/13508141_a__26_.png" data-mid="216791035" border="0" src="https://freight.cargo.site/w/1000/i/030097f7bc4ac17695b72f7cec1178a87085c2210585514568a46a2c27b99233/13508141_a__26_.png" /> Perspectief Herstelbemiddeling is a restorative mediation company for directly involved parties after a traumatic event. They requested a redesign for their annual report, aiming for a more friendly and visually representative approach.&nbsp; &nbsp; In the case of mediation, two or more people are involved. But sometimes the victim doesn’t want to directly communicate with the agressor. I wanted to emphasize this by creating illustrations that can be used together with a picture and hint towards the somewhat distant relationship between the two parties. The illustrations are sketch-like, which makes it easy to integrate them in the communication materials of Perspectif. They are also used as a style element within the annual report, always connected to the text. <img width="20834" height="13888" width_o="20834" height_o="13888" data-src="https://freight.cargo.site/t/original/i/c84312b67c7134cd7088b23726eb6a1410747e06bc89bc1cbb01715d0c2f347c/2-01.png" data-mid="216791743" border="0" src="https://freight.cargo.site/w/1000/i/c84312b67c7134cd7088b23726eb6a1410747e06bc89bc1cbb01715d0c2f347c/2-01.png" /> <img width="16682" height="11122" width_o="16682" height_o="11122" data-src="https://freight.cargo.site/t/original/i/cf4b3ad35b84c5693aad7f7d13c7bff663bd8e5c0a4194e47adc660446b5c45f/dsvcddx.png" data-mid="216791852" border="0" src="https://freight.cargo.site/w/1000/i/cf4b3ad35b84c5693aad7f7d13c7bff663bd8e5c0a4194e47adc660446b5c45f/dsvcddx.png" /> Since this is an annual report, clear communication is the goal. But while keeping this in mind, I played around with the layout so that more important information stands out and the reader is engaged by certain breaks in the rythm. <img width="20834" height="13888" width_o="20834" height_o="13888" data-src="https://freight.cargo.site/t/original/i/1fa58ab45cb5abd043f33a028420deee731c77417049b6a72bd5636363ce2bcc/Untitled-zz1.png" data-mid="216791880" border="0" src="https://freight.cargo.site/w/1000/i/1fa58ab45cb5abd043f33a028420deee731c77417049b6a72bd5636363ce2bcc/Untitled-zz1.png" /> This project was created while working for Story Studio. https://anarugina.com/TomTom Tue, 07 Mar 2023 14:08:44 +0000 portfolio https://anarugina.com/TomTom TomTom 2023, motion graphics &amp; videography &nbsp; &nbsp; As a motion designer for TomTom, I created animated materials for the internal side of the company, as well as assets for the social media platforms.&nbsp;The company is in the navigation industry, so motion is a big part of their identity.&nbsp; Hence, what I created for them is fast-paced and meant as a teaser of what’s about to come. The animation above is a waiting screen for one of their internal events, that loops to keep people entertained. Throughout this experience, I gained a better understanding of storytelling on social media and the requirements for an engaging post.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://anarugina.com/Consolidated Wed, 21 Aug 2024 19:57:44 +0000 portfolio https://anarugina.com/Consolidated Consolidated 2024, magazine advertisment &amp; social media materials <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/84dafdc093d331e232b5a9c6016d1787717cf0f48aa1c8563eae7f24c0ecd324/35430185_8278009.png" data-mid="216793144" border="0" src="https://freight.cargo.site/w/1000/i/84dafdc093d331e232b5a9c6016d1787717cf0f48aa1c8563eae7f24c0ecd324/35430185_8278009.png" /> Consolidated is a company that provides management, maintenance and renovation of flat and roofs. They want to position themselves as the leader in the market and gain more customers. The company came to Story Studio requesting a strategy that will help them differentiate themselves.From the idea of the roof, the external identitity was shifted to “view”, so I created the advertisment above focusing on the beautiful work environment at Consolidated. As well, the angle that the logo has is repeated on the advertisment, which together with the green signal-color, makes the brand recognizable. <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2115de5477e7265947ef292992877b32df28192c0c5cdf2bba5247e9daa713d8/Snapinsta.gif" data-mid="216753857" border="0" src="https://freight.cargo.site/w/720/i/2115de5477e7265947ef292992877b32df28192c0c5cdf2bba5247e9daa713d8/Snapinsta.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7f0d1e8e2fa97fd229787cb8456981bdb49f395c31878e33ed9b2178c331e3fe/Snapinsta-1.gif" data-mid="216753976" border="0" src="https://freight.cargo.site/w/720/i/7f0d1e8e2fa97fd229787cb8456981bdb49f395c31878e33ed9b2178c331e3fe/Snapinsta-1.gif" /> On their social media, the company likes to celebrate events such as Kings Day or Environment Day. While keeping the idea of the roof in mind, I created some playful animations using a collage technique.&nbsp;This project was created while working for Story Studio. https://anarugina.com/Ymere Thu, 22 Aug 2024 13:07:58 +0000 portfolio https://anarugina.com/Ymere Ymere 2024, infographics for yearly report <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e6a0ac38b8fe5aa7d6829cdb4c62cc5250a0c3414095a5cfdb0a0ea23c301e9d/YM.png" data-mid="216794672" border="0" src="https://freight.cargo.site/w/1000/i/e6a0ac38b8fe5aa7d6829cdb4c62cc5250a0c3414095a5cfdb0a0ea23c301e9d/YM.png" /> Ymere helps people with a modest income find housing in the Amsterdam Metropolitan Area. I created infographics for them, that would later be included in their yearly report for 2023. The goal was to make sure that the audience can read the publication well and understand the information.&nbsp; <img width="10200" height="7650" width_o="10200" height_o="7650" data-src="https://freight.cargo.site/t/original/i/103bf3be9d3207f0f10051764380fb13f7cedcc64faeadb9aee2a5dfa65d92a9/233.png" data-mid="216795147" border="0" src="https://freight.cargo.site/w/1000/i/103bf3be9d3207f0f10051764380fb13f7cedcc64faeadb9aee2a5dfa65d92a9/233.png" /> <img width="10200" height="7650" width_o="10200" height_o="7650" data-src="https://freight.cargo.site/t/original/i/133b066efbee2d1247123f3988ca33d100b2c4e8195f09e3d62273f002a391b9/zs.png" data-mid="216795162" border="0" src="https://freight.cargo.site/w/1000/i/133b066efbee2d1247123f3988ca33d100b2c4e8195f09e3d62273f002a391b9/zs.png" /> To represent the numbers and proportions, I used some visual metaphors that are related to the work of Ymere. This makes the more relatable to the target group, since it becomes more friendly and easy to follow. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3c56afd317239cd408c742219c9f2a33e11f4180d317bf345beb1d9f514edd79/lala.png" data-mid="216794895" border="0" src="https://freight.cargo.site/w/1000/i/3c56afd317239cd408c742219c9f2a33e11f4180d317bf345beb1d9f514edd79/lala.png" />This project was created while working for Story Studio. https://anarugina.com/Compris Thu, 16 Feb 2023 19:24:27 +0000 portfolio https://anarugina.com/Compris Compris 2021, infographics &amp; animation &nbsp; &nbsp; I was assigned to create infographics and explanatory animations for Compris, a sustainable asset management company. These visualizations were made to explain the process of the company, specifically a circular method. Structuring the content in an easy-to access manner was really important, as the purpose was to explain a methodology. I first had to understand it myself to be able to communicate it properly, and it took quite a few alterations to make sure the target audience can easily understand the process.&nbsp; <img width="5951" height="3967" width_o="5951" height_o="3967" data-src="https://freight.cargo.site/t/original/i/7233773f100252ebc992aa309a402996a2900cedb88ee8f496f0d86507d3583a/aron-marinelli-xBUrhg21rEw-unsplash.jpg" data-mid="217900037" border="0" src="https://freight.cargo.site/w/1000/i/7233773f100252ebc992aa309a402996a2900cedb88ee8f496f0d86507d3583a/aron-marinelli-xBUrhg21rEw-unsplash.jpg" /> <img width="3800" height="2533" width_o="3800" height_o="2533" data-src="https://freight.cargo.site/t/original/i/4e44f700d042057ae0ca9851bfc4e2cfd5821af907e8bf23112b6979da494924/mockup_02.png" data-mid="168695104" border="0" src="https://freight.cargo.site/w/1000/i/4e44f700d042057ae0ca9851bfc4e2cfd5821af907e8bf23112b6979da494924/mockup_02.png" /> The canvas below was created for a collaboration with Schiphol and it is real-size poster that they can use during meetings to brain storm using post-it notes. <img width="4493" height="2996" width_o="4493" height_o="2996" data-src="https://freight.cargo.site/t/original/i/d6334db2473395fe6b6e0840d01432058553ee5ae0151fc8505ad1c2e39ea178/5.png" data-mid="216795492" border="0" src="https://freight.cargo.site/w/1000/i/d6334db2473395fe6b6e0840d01432058553ee5ae0151fc8505ad1c2e39ea178/5.png" /> This project was created while working for Story Studio. https://anarugina.com/Bachfestival-Dordrecht Fri, 04 Aug 2023 15:51:52 +0000 portfolio https://anarugina.com/Bachfestival-Dordrecht Bachfestival Dordrecht 2023, event materials <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/5240d4802b69ea6d11df0f27d01892b944550095d92898001ce2cc81bbfa8ce7/flags-01.jpg" data-mid="187031767" border="0" src="https://freight.cargo.site/w/1000/i/5240d4802b69ea6d11df0f27d01892b944550095d92898001ce2cc81bbfa8ce7/flags-01.jpg" /> The Bachfestival Dordrecht is a biennale music festival that takes place in The Netherlands. This year I created promotional materials based on the already-existing identity of the festival. I created flyers and posters, as well as flags that were used to advertise and mark certain locations where the event took place. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ee518f8f25a0849397f6aa37ba5d201aa4071440a66dcdc0b568255caf82d29e/poster.jpg" data-mid="187031874" border="0" src="https://freight.cargo.site/w/1000/i/ee518f8f25a0849397f6aa37ba5d201aa4071440a66dcdc0b568255caf82d29e/poster.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/4513b170f59a9f181096c80b99ed870f3e9179298cbded37b955198050111dc0/flags-02.jpg" data-mid="187031878" border="0" src="https://freight.cargo.site/w/1000/i/4513b170f59a9f181096c80b99ed870f3e9179298cbded37b955198050111dc0/flags-02.jpg" /> https://anarugina.com/Chiropractic-de-Werf Thu, 02 Feb 2023 14:32:28 +0000 portfolio https://anarugina.com/Chiropractic-de-Werf Chiropractitie de Werf 2022, visual identity <img width="4493" height="2996" width_o="4493" height_o="2996" data-src="https://freight.cargo.site/t/original/i/0263121ac524e5d7ee01d4c49488f10e2bb9ca5f41b8550fab441e6e6bd6192e/CW.png" data-mid="216795595" border="0" src="https://freight.cargo.site/w/1000/i/0263121ac524e5d7ee01d4c49488f10e2bb9ca5f41b8550fab441e6e6bd6192e/CW.png" /> Chiropractie de Werf is a clinique concerned with the diagnosis, treatment and prevention of mechanical disorders of the musculoskeletal system. I created a visual identity for them and designed business cards, envelopes, prescription forms, and brand guidelines. <img width="3298" height="2199" width_o="3298" height_o="2199" data-src="https://freight.cargo.site/t/original/i/f3483357bc4e2d57b6bce386c2388c5efe600411f0cbbba8a8114284f80b41dd/Untitled-7-02.png" data-mid="217520136" border="0" src="https://freight.cargo.site/w/1000/i/f3483357bc4e2d57b6bce386c2388c5efe600411f0cbbba8a8114284f80b41dd/Untitled-7-02.png" /> <img width="6405" height="4273" width_o="6405" height_o="4273" data-src="https://freight.cargo.site/t/original/i/5edb426070ef814bc3e04dc6f23bfe1e1915208e537798d24060e4085ca1c0d0/Chiro-de-Werf.png" data-mid="217900249" border="0" src="https://freight.cargo.site/w/1000/i/5edb426070ef814bc3e04dc6f23bfe1e1915208e537798d24060e4085ca1c0d0/Chiro-de-Werf.png" /> The symbol present on the business cards has a spiritual meaning and the owner was keen on having it displayed fully on the materials so that he can explain it. As well, on the business cards you can notice a black star. This would be cut out so that light reflects through it, taking the “Shine a different light” motto to the physical space. A big part of my role was understanding what the owner wants to communicate to clients and colleagues, so that I can create materials that properly reflects the goals of the healing practice. So sometimes this meant compromising some of my personal preferences to stay close to the purpose. <img width="10200" height="7650" width_o="10200" height_o="7650" data-src="https://freight.cargo.site/t/original/i/f1723129a171f80958b8d8c29394ed86129b0766e64fb6915dd17be1f4e9a249/sasaa.png" data-mid="216795615" border="0" src="https://freight.cargo.site/w/1000/i/f1723129a171f80958b8d8c29394ed86129b0766e64fb6915dd17be1f4e9a249/sasaa.png" />This project was created while working for Story Studio. https://anarugina.com/HDSR Thu, 16 Feb 2023 16:54:49 +0000 portfolio https://anarugina.com/HDSR Hoogheemraadschap De Stichtse Rijnlanden2023, event materials <img width="3800" height="2533" width_o="3800" height_o="2533" data-src="https://freight.cargo.site/t/original/i/74907b59a87e6945f98d7f7ea0fdab62e1c63f1ded52c586d8432988a8da0fb7/new_mockup.png" data-mid="168681468" border="0" src="https://freight.cargo.site/w/1000/i/74907b59a87e6945f98d7f7ea0fdab62e1c63f1ded52c586d8432988a8da0fb7/new_mockup.png" /> While working for Story Studio, they organized event for Hoogheemraadschap De Stichtse Rijnlanden. HDSR regulates local and regional water management in the central Netherlands. I designed posters, flyers, and beach flags focused on communicating innovative work happening around the dykes. As well, I presented a redesign proposal for their monthly newsletter. The inovation that was happening around the dyke created worries for the companies involved, as well as for the residents in the area. Due to this, it was important to communicate to them in clear manner about the changes that will be made. The challenge of this project was making the information accessible to the general public. <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/79fb8b5df29fbe55426a2e28deffc843975fa8a05712998c803603f0ce59b4a4/try03.png" data-mid="169651172" border="0" src="https://freight.cargo.site/w/1000/i/79fb8b5df29fbe55426a2e28deffc843975fa8a05712998c803603f0ce59b4a4/try03.png" /> <img width="3018" height="2012" width_o="3018" height_o="2012" data-src="https://freight.cargo.site/t/original/i/0ead914f9019bb68e1484466299cb6ede7697ed89b4fbba9a9d5d4da62a86e31/IMG_3770.jpg" data-mid="168681524" border="0" src="https://freight.cargo.site/w/1000/i/0ead914f9019bb68e1484466299cb6ede7697ed89b4fbba9a9d5d4da62a86e31/IMG_3770.jpg" /> This project was created while working for Story Studio.