Ana Rugina
Graphic Designer
Rotterdam, NL
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Graphic Designer
Rotterdam, NL
Fukushima QR Guide
2021, hybrid publication![](https://freight.cargo.site/t/original/i/10199a176fd5181c5440d02a988ddf31e9c87e123a8f46ad15db23fb7d6c641c/_MG_3096.jpg)
The Fukushima Guide is a printed publication that connects to the online medium through the use of QR codes. I started the project by exploring the streets of Japan through Google Earth, as part of an assignment. I was attracted by natural spaces, parks, signs.
I had this feeling of a private space, as I could not get too close to the nuclear reactor area and the streets looked very similar. I walked around and tried to peek, but all I could see were vending machines at the side of each street. I found out Japan has 23 vending machines per person and realized I can offer the viewer a different experience.
![](https://freight.cargo.site/t/original/i/f642c423a16d734acaa066ae7d65d8a40385b0f716607ae5124f9b5fdac9e4fe/_MG_3087.jpg)
![](https://freight.cargo.site/t/original/i/2c80e3e9c2d1c727b5eb767333d9caf1b47c21f33f907bc45fd467cb87cf264c/_MG_3081.jpg)
The publication is navigated through the use of QR codes, as each of them takes you to a different vending machine in Google Earth. From there you can start to explore the city, or go to the next QR code.
This was also an opportunity for me to use different materials and printing techniques, adding a tactile layer to the experience. From there, you can move to the digital medium, so it is quite an interesting process of discovering Fukushima.
This was also an opportunity for me to use different materials and printing techniques, adding a tactile layer to the experience. From there, you can move to the digital medium, so it is quite an interesting process of discovering Fukushima.
![](https://freight.cargo.site/t/original/i/e424fbf6c57c12a9d5813b1d6eef596a6fb5e33cab6c3be216669013ca658d9e/_MG_3076.jpg)